Getting a Google Adsense approved is a big hurdle most aspiring publishers need to cross and it’s getting harder getting an Adsense account as Google tightens its criteria even more. Getting approved isn’t the end of it, making money with Google Adsense is even harder. Quite a lot of people think Google Adsense is a quick way to make money online but when they realize it’s not a get-rich-quick scheme, they go ahead and try to cheat the system. This gets their account suspended within a very short time. If you’ve been an Adsense publisher for some time and your earnings is still low, you may be doing a few things wrong. Working on these seven tips should increase your Google Adsense earnings.
1. Your blog is new
Your blog is barely a month old and you’re expecting a fat Google Adsense cheque? Are you kidding me? Come on, it doesn’t work that way. What you should focus on right now is building a good blog, creating your profile as a professional blogger and working on your content. I didn’t get my first check till after a year I started blogging.
2. Your traffic is too low!
Google Adsense won’t work for you if all you get is a couple of hundred page views daily. Let me tell you something, even a thousand page views is not enough. You need thousands of page views to make money with Google Adsense. This is different for micro niche blogs targeting high paying keywords though, but if you’re a new blogger just starting out, forget about Google Adsense earnings for a while and concentrate on increasing your traffic. The mathematics is simple: the amount of your traffic is directly proportional to your Adsense earnings
3. Your niche isn’t good for adsense
Ads appearing on your blog has a lot to do with your site’s content. If you blog a lot about sports, you’re likeley to get sports related ads on your site and a lot of bloggers in this niche often complain about extremely low CPC. Also, if you own a personal blog, you’re likely to get lots of irrelevant ads displayed on your blog. Some niches are alright to blog about but the CPC (cost per click) of ads shown is just too low.
4. Your traffic source matters
When most of your traffic comes from social media, referring sites and direct visits, you’re likely to have a low CTR (click through rate). One thing about having a huge percentage of search engine traffic is that it’s very good for adsense. Now, someone searching google for something will be desperate to get answers at all costs and when such person sees a related ad on your site similar to his / her search query, there’s a high probability of clicking that ad. Working on search engine optimization is extremely is very important and you should note that search engine traffic leads to a higher CTR.
5. Your category of visitors count
It’s alright to write for geeks and bloggers like you but hey, these people can recognize a google ad when they see one. Checking my Google account history, the last time I followed a Google ad was 2010! Now, if your site content is tailored only for people like me, you’ll probably be having a very low CTR. I’m not saying you shouldn’t write for other bloggers and adsense publishers like you, I’m only trying to make a point here.
Again, returning visitors are already used to your site layout and are naturally blind to ads, new visitors are more likely to check out your ads. This is why you need to have contents that are more likely to generate clicks.
6. Your ads are positioned wrongly
The way you position your ads matter a lot and you should keep changing this to know which works for you. Also, your color combination matters. It’s alright to blend it with your template as Google advises but then again, this doesn’t work with all templates. Keep changing your styles and postion till you find the perfect spot to place your ads. As a recommendation (which you don’t have to take) , you may put one under your title, another below your content and a skycrapper on the sidebar or a leader board under the menu.
Like I said, it’s only a recommendation and you don’t have to take it. What works for me may not work for you.
7. Too many ad networks
I understand you’re desperate to make money with your blog at all costs and you don’t want to put all your eggs in a basket, that’s why you have like ten ad networks on your blog. It doesn’t work that way. Less ads, more content is the key, trust me.
If you work on these six points, you earnings should increase in the next few months. Hey, if you think I omit something, I would like to know it. Please do share your views with the comment box.