I’m sure you’ve read a number of blogging tips claiming that content is king and it’s the number one way to rank on search engines and gain loyal readers. Is this actually true when a lot of blogs publishing crap on a daily basis still get tons of visitors? Is content really king? Is it possible to gain any recognition in the blogosphere with just content and nothing else?
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To some degree, this saying is true but let’s face it, it’s not totally true. Haven’t you noticed blogs with poor content coming up on search engine result pages? Even blogs with plagiarized content? I bet you’ve seen this quite a number of times before… even Google ranks crap once in a while though Panda and Penguin are taking care of that. Copyscape and other free online plagiarism detector tools may show you sites with plagiarized contents still sitting on top of search engines and that even emphasizes the question.
Even though consistently publishing quality content plays a major role in ranking a blog on SERP, it’s not enough to survive the competition. No matter how good your content is, someone else has better stuffs and even worse, someone else with worse content is ranking higher than you. Why is this happening?
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Are you promoting your content?
There’s absolutely no point in writing great posts nobody is gonna read and this is why you shouldn’t totally believe content is king. If you’re quite good at publishing quality content, the only way to get your blog noticed is by promoting it by every possible means. Promoting your content isn’t limited to gathering a huge number of fans and sharing on social media media, there’s more than one way to skin a cat like they say.
Do you use RSS aggregators at all? How may social bookmarking sites do your submit your content to? Have you for once considered paid submission to high PR directories and social bookmarking sites?
How aggressive is your SEO?
If you limit your search engine optimization to blog commenting and think the rest is magical, you may end up getting disappointed. SEO goes beyond that and if you actually want your content to get you to the top, you must optimize it so search engines would respect you. Just because you think your writing is awesome doesn’t mean Google would think the same.
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Your on-page SEO must be tight, so also should your off-page SEO be equally great. There’s a lot of difference between building backlinks and building quality backlinks and if you’re too lazy to do the dirty job yourself, hiring a reputable SEO company to handle your shit is a good idea.
I’m not disputing the fact that content is king but you must realize that quality content will never be king if you don’t do what’s supposed to be done. Writing great blog posts isn’t enough. Without promoting and optimizing what you’ve got, your quality content may never get that huge readership you so much desire.