Attracting Visitors Through Web Presentation

Web design has truly evolved in the recent years, considering the technology that is being used to create and view them is constantly upgraded. It has given rise to a number of professions, particularly in the field of web development. Add the fact that it is a subject of numerous studies and relatively new, it is still undergoing upgrades and overhauls.

web design

With that said however, a lot of people have conflicting ideas with regard to how a website should be presented to users. Doing so requires intensive planning; it’s like a jigsaw puzzle, you need to be able to place the pieces in the right location. With that said, what are the things to remember in presenting a web design in order to reel in visitors and hold their attention?

Also read: Four Ways Poor Web Design Can Make You Lose Customers

Attractive aesthetics is not everything

In web presentation, you need to be able to remember that a website’s overall aesthetics is not the only factor in defining it. Remember, it’s not the looks that define a website – it’s the usability and utility. This is the reason why you need to be able to ONLY incorporate a simple design that is pretty understandable to users, especially to your target audience. Remember, do not put in much effort in making it look more attractive than a beauty queen – make it look more like a an organized shopping list. Free and simple themes like those created by WordPress is a recommended backbone in creating designs – follow their example.

Also read: Essential Tips Every Website Designer Must Be Aware Of

Promoting usability and functionality

A website’s functionality is everything; this aspect includes the organization of material, as well as navigation system and the arrangement of content. Here are some things you need to put in mind:

  • Create an intuitive navigation bar. Usually placed just below the site’s header and logo, text-based and definitive navigation bars are pretty important in guiding users around your site. Never let your visitors think; allow them to sift through the pages with ease.
  • Never try to recreate the web design. Although originality is not necessarily a bad thing, you should never attempt to create your own design. Instead, go with what has been proven effective.
  • Put in the desired content immediately. Users rarely go to one section of a website to another, instead, they immediately choose the first viable option. They go to what they see first and if they don’t find it, they’ll switch sites.
  • Maintaining focus. As mentioned previously, organizing your site’s content is like putting in pieces of a jigsaw puzzle. In order to maintain the focus of your visitors remember to draw your user’s attention to the area were the content is. Simply do so by avoiding placing ads and other elements that can deviate their attention.
  • As for the content, be sure to avoid complicated words and jargons. Write for the general audience – make it understandable and only use simple words.

 Also read: 10 Best Practices to Build a Professional Looking Website

Responsive web design is the key

Basically, a web design that is responsive adjusts to the medium or gadget that is being used to view it. There are a number of themes available online, so be sure to use them. Also remember that you may need to optimize your site for mobile users, given that a huge number of people access the Internet through mobile means nowadays.

Author: Shiane Monece has been working as a content marketer and an online marketer since 2005. She blogs about SEO, web design, content creation and other online marketing strategies. She also gives advice on various topics related to search engine optimization, content writing and web designing. Recently, Monece discovered a website which she believes would help people about custom web design and to those who wants to engage in online businesses.

Filed Under: Webmasters

Author: Don Caprio

Don Caprio is a full time blogger / web designer living in Nigeria and apart from blogging, my other obsession is music. I'm a self-confessed Tupac fan, an iOS lover, an Android user, a Windows 8 power user, a writer with a 5-year old unfinished novel... and the list goes on and on. You can add me on Facebook, follow my updates on Twitter or add me to your circles on Google+! By the way, if your blog needs a custom design, you can contact me here...


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