The modern consumer is short on time and is more likely to watch a video to get the desired information than spend a long time reading textual content. Videos suit the purpose well because they can communicate your key points to your target audience in the shortest-possible time. Another advantage of using business video is that they are easy to embed anywhere online. Your brand promo or product-demo videos can be added to YouTube, your landing pages, social media sites, your blogs or anywhere else. Videos can also be optimized to rank high and increase exposure.
It is easier than ever to create videos using animation video maker software. If you are not already using videos to promote your company and products, it is time you invested in this cost-effective online marketing strategy.
Here are the top 5 advantages of using business or corporate video to promote your brand.
1. Reach a Larger Audience
YouTube, the video sharing site, is so big that it is the second largest ‘search engine’ after Google. That tells a lot about how vast the reach (and popularity) of videos is. There are promotional videos on YouTube that have received tens of millions of views in a short span of time. Creating your videos using online video maker and promoting them is also not difficult. A wide range of tools and social media sites make it easy to create and promote your videos.
Increased views for your corporate video means increased brand awareness, web traffic, leads and sales, and creation of niche authority.
You can reach millions in a shorter span of time compared to other content forms. Imagine how long it will take for a blog post to reach a million views. And you can reach wider audience without the need to spend big on advertising. When the right strategies are used, your explainer video can go viral and get millions of visitors in just a week. This is why video marketing it is one of the most cost-effective promotional strategies.
2. Audio Visual Impact
A picture can speak a thousand words. Make it a moving picture with audio and it can tell much more than just an image. Audio-visuals can send your brand message more effectively because it involves multiple senses. Your target audience will be able to better understand your message and the sound and visual elements can also inspire emotions.
The use of audio-visual elements and the realization that you spend time and effort on your promotional strategies also increases trust in your brand. It tells your target audience that your company is serious about the products/services you are offering. It creates a positive first impression and thus maintains that positive image in the long term.
3. Videos are Big Hit with Mobile Users
Mobile users have contributed in a big way to the popularity of videos. Almost 9 out of 10 short whiteboard video (of 30 seconds or less) are watched by mobile users. With more powerful smartphones and faster internet connectivity, mobile is emerging as a big platform for reaching with your promotional videos.
Besides, research shows that almost 8 in 10 internet users are frequent video watchers. Thus, you have another strong reason for using an animation maker to create powerful business promotion videos. When you create high quality videos and promote them effectively, the results can be amazing.
4. Higher Retention
You can create promotional videos using a video maker and increase the amount of time they spend on your webpages. It is an effective marketing strategy to present your products or explain how your products work. Videos are more engaging, entertaining and educating, and thus increase your retention rates.
5. Videos Rank Higher
Videos are easy to optimize and rank higher in search engines. Videos enjoy higher priority than most other forms of content. when you add videos to your website, it becomes easier to rank those pages higher. This makes it easier to have your brand get noticed. Once you create a business video and embed it into your webpages and other places, it remains there for the long term. Thus, your brand and products will continue getting more and more exposure. This is different from using expensive ads, which vanish after a short time. The longer your videos remain online, the more views and exposure you will get.
Create Your Own Videos with Ease
The latest animation video maker software like makewebvideo.com make it easy for anyone to create attention-grabbing, high-quality videos. When it comes to equipment, all you may require is your smartphone’s camera. Business video creation is easy and affordable and you can post your videos online in just minutes. The rules of optimizing videos are also simple and quick to implement.
Thus, there are many advantages of creating corporate video and promoting your business and products. It is easy to create and promote, and can help generate massively higher traction compared to other forms of content. If you have not already invested in video marketing, it is time you start doing so.